Facebook:
- Challenge yourself to tell a story in 6 words or less. You can't do it for every post, but when you can, it will stand out.
- Post 3-5 times a week, and no more than 2x a day. Include photos or video to get noticed.
- Make sure you have more than one admin on your business page to have a continuous rotation of updates.
Twitter:
- Include media when possible. Posts with images and gifs perform best.
- You can pin a tweet to the top of your feed to temporarily highlight important information. (Ongoing promotions or extended hours, for example.)
- Twitter’s strength is in interacting with guests who @ mention you or reply to your tweets. It’s a direct line to your customers.
Instagram:
- Use emojis sparingly. They are a great way to add personality but should not be the primary form of content.
- Brands that post daily see the highest engagement. Set up an account if you have new content to share on a regular basis.
- Repost photos from your customers. Simply ask the guest if you can reshare by commenting or direct messaging them.
For a detailed list of best practices and how to set up your pages, see our first Social Media Handbook.
Up next: Posts that get noticed
