How to post
- Pick your platform
∙ Facebook, Twitter and/or Instagram?
∙ Note: Facebook and Twitter may be updated on desktop or mobile. Instagram posts must be made
within the mobile app.
- Pick your promotion
∙ Do you want to promote the Burger Route™ sweepstakes, or a burger special, event or offer?
∙ People consume social media quickly. Focus on one message at a time.
- Pick your message
∙ Choose an image and caption to post.
∙ Double check for accuracy, spelling, correct links, etc.
How to post the best photos
- Choose simple photos: Clear, colorful and appetizing.
- Change up point-of-view. Try taking food photos from the perspective of a diner. Overhead food photos are also popular on Instagram.
- Natural light is best—avoid fluorescent lighting when possible.
- Don't forget the human element. Have someone grabbing for the fries or hands holding the burger for added authenticity.
Find sample posts and captions in our Social Post Toolkit and find more post inspiration in the Social Media Handbook.
Download a collection of images to get started promoting your burgers with Burger Route™.
